Louis Armstrong free essay sample

Louis Armstrong Louis Armstrong was brought into the world August fourth 1901 In a piece of New Orleans named Storyline, another name for what a great many people would call a Red light area. Louis jumped at the chance to tell individuals he was brought into the world the fourth of July 1900 yet at the same time utilized his right birth date on authoritative reports. Mites Parents were both missing in his youth, his dad leaving their family when Louis was just two and his mom a whore was in and out of his life as a child.Louis was raised primarily by his Grandmother or Uncle n New Orleans who might deal with Louis and his more youthful sister when their mom would leave for quite a long time or extensive stretches of time. Experiencing childhood In a melodic and particularly alive piece of the country Its nothing unexpected that Louis was consistently an extremely melodic kid singing for cash as a kid in the city of New Orleans. We will compose a custom exposition test on Louis Armstrong or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page He invested a lot of his energy in the nightlife too attempting to support his family, however being affected no uncertainty by the city which its self is the place the combination of African-American and European harmonies and structure, started the Jazz/Swing unrest. In 1913 after n guiltless discharging of a weapon during a New Years Eve festivity, which was by chance his moms beaus firearm and was loaded up with spaces. Louis was captured for upsetting the harmony and was then sent to New Orleans Colored Waifs Home for Boys(PBS This anyway was a significant defining moment In his life, subsequent to dropping out of school before he presently had the chance to learn and investigate music all the more profoundly. Educator Peter Davis encouraged Louis and in this manner his cornet playing motivation started, being to a great extent impacted by cornet player Buddy Bolder, Kid ROR and Joe King Oliver (Athenians)[2].Louis started playing cornet for the school band because of these Influences. Subsequent to being discharged from the confinement school In 1915 Louis came back to his family In Storyline. He kept on playing cornet and even wedded his first spouse Daisy Parker. In 1922 Louis was welcomed by his guide Joe King to join their band in Chicago , this is likewise the year they recorded Dipterous Blues. Dipterous was an epithet that Louis was given during his time at the Home for delinquents.This bit of music shows a lot about Louses style, excitement and enthusiasm for music. As though he were attempting to keep It restrained but then he couldnt. Another achievement In his initial feature of music Is Weatherboard with plants Earl Hines who much Like Louis was a soloist, which were getting increasingly dominating in the Jazz scene. Mites notoriety and music ubiquity started growing even through the downturn and a capture for ownership of cannabis (1931 ). Louis recorded his to be signature tune When its Sleepiest Down South in that equivalent year.Many state that Louis was one of the most significant performers of the twentieth century which history has demonstrated to be genuine climate or not It affected by his commitment to music today. His perspectives and convictions appeared to just make him all the more broadly acknowledged and in spite of his race and past he was welcomed on U. S. Supported visits to Africa and Europe. Significantly subsequent to experiencing a heart connect in 1959 he kept on performing and motivate different artists. In 1964 Louis bested the pop graphs over The Beetles with his tune, Hello Dolly (Sandmen). 3] After Louis had increased a situation in which he was fundamentally affecting the manner in which Jazz was played he likewise took on a job of changing the manner in which society saw and thought of African-Americans. Be that as it may, Louis was never one for legislative issues. For instance in the New York Times article going before his passing it was composed, While he was in London, Mr.. Armstrong exhibited significantly that he had little use for the amenities of strategic convention. During an order execution for King George V, Mr..Armstrong disregarded the standard that entertainers shouldn't allude to individuals from the Royal Family while playing before them and reported near the very edge of a hot trumpet break, This ones for you, He turned into a significant figure in the social liberties development by having a saying that he would not play at a setting at which e couldn't remain Louis would play at these huge extravagant lodgings which at the time should be for whites just, yet basses he would decline to play on the off chance that he couldnt remain there the inns would be compelled to make an exception.His acclaim and notoriety helped him separate the social marks of shame of bigotry. A progressively outrageous case of how Louis exhibited his sentiments about isolation was after the Little Rock Crisis. He dropped a U. S. Government-supported visit to the Soviet Union saying, the way theyre rewarding my kin in the South, the administration can take a hike (Twitchier). [6] This realized considerably more analysis to the U. S. Government which at the time was the in the ascent of the Civil Rights development. Louis likewise offered remarks about President Eisenhower, saying he had no guts and in any event, venturing to state, Its getting so awful, and, a hued man hasnt got any nation (History. Com)[7]. By having a style of music that was so mainstream with all classes of society Louis had the option to bring numerous assorted gatherings of individuals together. Having everybody with a similar love for his music helped show the individuals everywhere throughout the nation that we are not all that not the same as each other and began to turn the ears towards equality.If somebody needed Louis to play at their scene they would make certain to treat him Just like any other person they recruited, including a room in the event that it happened to be a lodging. In spite of the fact that there is a lot of proof for Armstrongs promotion in the Civil Rights development there is likewise strong measures of analysis that Louis didn't do what's necessary in his time. Louis appeared on occasion in black jack shows and creations which upset numerous pundits and other significant figures operating at a profit power development. Numerous at the time alluded to Louis as an Uncle Tom because of the way that he basically replenished for to a great extent white crowds (Sandmen)[8].Many African Americans even started to blacklist his shows. Pack Longer clarifies in her article about Louis Armstrong and the term Uncle Tom, In the Deep South, during the principal half of the only remaining century, all spots of diversion were carefully isolated. Sunday evenings were for dark crowds and Monday evenings were for whites. Martin Napoleon, a white drummer with Armstrongs band, was stunned to find that the participation for the Black Nights was just a small amount of the size of the White Nights (Longer)[9]. Lie in 1942 and until his death.Louis ceased to exist coronary episode in 1971 at 71 years old having Just praised his birthday on the past Sunday. He had experienced numerous illnesses all through his vocation in the asss and asss however continued to continue visiting. He had Just gotten 10 weeks of treatment from Beth Israel Medical Center and was prompted not to fly home in the wake of being released yet paid no head to the specialists alerts and flew home in any case. His passing was grieved by numerous unmistakable figures of society. In spite of the fact that Louis and the U. S. Government didn't generally concur with each other, yet after his passing The State Department for sake ofWashington stated, His memory will be revered in the documents of powerful worldwide interchanges. The Department of State, for which he ventured out on visits to pretty much every side of the globe, grieves the death of this extraordinary American (Krebs)[10]. Louis significantly affected the melodic universe of Jazz as well as the world overall. He was a stunning artist just as a conspicuous open figure who went to bat for what he had faith in and passed on it to us through his melodic virtuoso. He carried on with his life through Jazz which is appeared by how much his impact changed the manner in which the music would be played right up 'til today. Louis Armstrong free exposition test My life has consistently been my music, its consistently started things out, however the music against worth nothing in the event that you cannot lay n on general society. The shopping center thing is to live for that crowd, cause what youre there for is to satisfy the individuals. At the point when the greater part of us here consider Jazz music, there Is an individual that Is absolutely not normal for some other. There have been numerous whizzes In the previous decades. One that had been discovered most critical was Louis Armstrong. Louis Armstrong was the best and capable jazz performer in American history. He was an incredible artist in such a large number of ways.He licensed his own style of music that became known and adored everywhere throughout the world. He was conceived on August 4, 1901 in New Orleans, Louisiana. Louis father, William, was a person who cherished opportunity, so his dad relinquished the family when Louis was conceived. We will compose a custom exposition test on Louis Armstrong or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Throughout the following five years Louis lived with his grandma, Josephine Armstrong. Louis had a more youthful sister Borneo after William got back frantic left once more; at Just the age of six, Louis and three different young men structure a vocal group of four and they would perform on the traffic intersections for tips.Louis grin went from tone side of his face clear over to the next. Everybody said It was as wide as an open handbag. So they called him Cottonmouth ( Weinstein 4 Louis started to raise his family hen he was a young man, he began to search for Jobs at seven years old any place he could discover them. For example, he sold papers and vegetables and made a little doesnt have any cash, he would consistently locate an indiscreet alcoholic individual lurching in the roads who might drop his cash. At the point when he doesnt have anything to eat, he would take some food from the neighborhood markets. At that point one day he didnt get a new line of work, yet he found a move club, he sneaked in the club and discovered that there was a Jazz band, and at that club he viewed the artists covertly, to perceive how they held beneficiary instruments, to concentrate how they stood, Just to look at them. At that point, an awesome instr

Animal Sexual Behavior

Discussing human sexuality a year ago, I was asked whether the diverse sexual directions could be found in creatures other than people. All things considered, the appropriate response was â€Å"yes†. In any case, sexual direction is a tad of the huge entire called sexual conduct. That is the reason in this event I am going to discuss creature sexual conduct. To place you in setting, the investigation of creature sexuality is a quickly creating field. It used to be accepted that solitary people and a bunch of different animal types performed sexual acts other than for reproduction, and that creatures' sexuality was instinctive.Current understanding is that a wide scope of animal varieties seem both to stroke off and to utilize protests as apparatuses to assist them with doing as such; in numerous species creatures attempt to give and get sexual incitement with others where multiplication isn't the point; and gay conduct has now been seen among 1,500 species. SEX FOR PLEASURE Do creatures get delight from sex? Science can't state without a doubt what creatures do or don't discover â€Å"pleasurable†. Notwithstanding, current comprehension proposes that anything a creature does that encourages its own endurance is pleasurable; so as to make sureâ the animalâ keeps doing it. That incorporates sexual intercourse.They state it isâ nature's wayâ of guaranteeing the continuation of the species. Recall that the main reason for the clitoris is to give delight, and about every single female well evolved creature have a clitoris. In any case, not many creatures have intercourse only for delight, instead of for multiplication. In other words that, however a large portion of creatures do get joy from sex, not every one of them will engage in sexual relations only for it. Sorts OF ACTIVITIES 1. AUTOESTIMULATION OR MASTURBATION Petter Bockman of the Natural History Museum at the University of Oslo remarked that: â€Å"Masturbation is normal in the creature k ingdom†¦There are a lot of creatures who will stroke off when they don't have anything better to do. Masturbation has been seen among primates, deer, executioner whales and penguins, and we're discussing the two guys and females. They rub themselves against stones and roots. Orangutans are particularly creative. They make dildos of wood and bark. † 2. ORAL SEX Auto-fellating or licking, sucking and additionally nestling by his very own male penis in creatures is archived in goats, primates, hyenas, bats and sheep, among others. 3.CROSS SPECIES SEX Many creatures are sexual sharks, participating in sexual relations with people of obviously particular species. This is increasingly obvious in tamed species and creatures in bondage, on the grounds that in the wild, the two species would typically not share an enough regular area to give satisfactory chance to much cross-species sexual action. Half and half posterity can result from two creatures of unmistakable yet firmly rel ated parent species, despite the fact that the subsequent posterity isn't generally fertile.This is the situation of the donkey (jack/female horse cross), the hinny (horse/jenny cross), the tiglon (tiger/lioness cross) and the liger (lion/tigress cross). 4. PROSTITUTION In some penguin species, the females, in any event, when in a serious relationship, will trade sexual favors with weird guys for the stones they have to construct their homes. Prostitution was additionally seen among chimpanzees, which exchange nourishment for sex. 5. SEXUAL IMAGINARY VIEWING Problems with urging pandas to mate in imprisonment have been very common.However, indicating youthful male pandas â€Å"panda pornography† is broadly credited with an ongoing populace blast among pandas in zoos. It shows that pandas, just as the greater part of primates, truly esteem the pictures and can put sexual importance on them. 6. Necrophilia in creatures is the place a living creature takes part in a sexual demon stration with a dead creature. It has been accounted for in stick frogs and ducks. 7. Gay BEHAVIOR No species has been found in which gay conduct has not been appeared to exist, except for species that never have intercourse at all.Homosexual conduct in creatures alludes to the reported proof of gay and promiscuous conduct in creatures other than people. Winged creatures: Black swans: An expected one-fourth of every dark swan pairings are gay and they take homes, or structure brief trios with females to acquire eggs, heading out the female after she lays the eggs. A greater amount of their cygnets make due to adulthood than those of various sex sets, perhaps because of their boss capacity to shield huge bits of land. A similar thinking has been applied to male flamingo sets raising chicks.Gulls: 10 to 15 percent of female western gulls in certain populaces in the wild show gay conduct. Mallards: structure male-female matches just until the female lays eggs, at which time the male le aves the female. Mallards have paces of male-male sexual movement that are curiously high for winged animals, at times, as high as 19% of all sets in a populace. Penguins: Male penguin couples have been reported to mate forever, manufacture settles together, and to utilize a stone as a proxy egg in settling and agonizing. Vultures, ibises and pigeons. MammalsAmazon Dolphin: The Amazon River dolphin or boto has been accounted for to frame up in groups of 3â€5 people getting a charge out of gathering sex. The gatherings for the most part involve youthful guys and some of the time a couple of females. Sex is frequently acted in non-regenerative ways, utilizing nose, flippers and genital scouring, without respects to sexual orientation. In imprisonment, they have been seen to now and again perform gay and hetero entrance of the blowhole, an opening homologous with the nostril of different well evolved creatures, making this the main known case of nasal sex in the creature kingdom.Ame rican Bison: Courtship, mounting, and full butt-centric infiltration between bulls has been noted to happen among American Bison. Likewise, mounting of one female by another is basic among dairy cattle. Bonobo: The Bonobo, which has a matriarchal society, bizarre among chimps, is a completely androgynous speciesâ€both guys and females take part in hetero and gay conduct, being noted for female-female homosexuality specifically. About 60% of all sexual movement in this species is between at least two females. Bonobos use sex to occupy consideration and to defuse tension.Elephants: African and Asian guys will take part in same-sex holding and mounting. Such experiences are frequently connected with friendly collaborations, for example, kissing, trunk interweaving, and putting trunks in one another's mouths. In contrast to hetero relations, which are consistently of a passing sort, the connections between guys may keep going for a considerable length of time. Asiatic elephants in im prisonment give generally 45% of sexual experiences to same-sex action Giraffes: Mounting between male giraffes guys have been seen as more successive than hetero coupling: up to 94% of mounting episodes happen between two males.Japanese macaque: With the Japanese macaque same-sex relations are visit, however rates differ between troops. Females will shape â€Å"consortships† portrayed by loving social and sexual exercises. Sheep: homosexuality in male sheep (found in 8% of rams) is related with a locale in the rams' cerebrums which is a large portion of the size of the comparing area in hetero male sheep. Spotted hyenas, bottlenose dolphins, whales, deer, polecats and lions. Others: Dragonflies: Male homosexuality has been deduced in a few types of dragonflies.About 80 % of sexual coupling happens between guys. Sources: Bagemihl, B. 1999. Organic Exuberance: Animal Homosexuality and Natural Diversity. St. Martin's Press. 752 pp. de Waal, F. M. B. & R. Ren (1988): Pea cemaking among Primates. Harvard University Press, Cambridge (Massachusetts). Roughgarden, J. 2004. Advancement's Rainbow: Diversity, Gender, and Sexuality in Nature and People. College of California Press. Berkeley CA. 474 pp Sommer, V ;amp; P. L Vasey (2006): Homosexual Behavior in Animals, An Evolutionary Perspective. Cambridge University Press, Cambridge.

Guide To Finding Brand Ambassadors

Guide To Finding Brand Ambassadors There is this misconception that a “brand ambassador” is a model or an endorser. After all, you see them endorsing the products and services of the company. You see them in various media promotions for the product or service.In that regard, we will agree that brand ambassadors are, in effect, models or endorsers. However, compared to models or endorsers, brand ambassadors have a weightier responsibility towards the company they are representing or promoting and to the audience that they are endorsing the company’s products and services too.Unfortunately, not a lot of people have a clear idea about what brand ambassadors are and what they do. Why are brand ambassadors important? What can they do for businesses? How are they chosen by businesses? Will they have a positive and, most importantly, lasting impact on the goals of the business?These are only a few of the questions we will try to answer, and we will also give you some tips on how to find brand ambassadors for your busin ess. © Shutterstock.com | Matteo ChinellatoIn particular, we will walk through the sections 1) meet the brand ambassador and 2) how to find brand ambassadors.MEET THE BRAND AMBASSADORYou will notice that even already established and highly successful businesses make use of brand ambassadors. What, exactly, do you know about them?Who is the Brand Ambassador?A brand ambassador is basically a person who represents or promotes a company, endorsing its products and services as well as acting as an embodiment of the company’s corporate identity through his or her words and actions.There are no fixed categorizations of brand ambassadors. They may be employed by the organization, or they may even be working as freelancers. It is also possible that they are volunteers, not getting monetary compensations for promoting the products and services of the business. More often than not, their efforts are borne out of genuine appreciation for the company or the brand. In many cases, the only form of co mpensation they get are freebies or bonus gifts from the company.And there are no fixed qualifications, either. They could be students, housewives, office workers or professionals. As long as they belong in the same industry, they can be brand ambassadors.This means that the brand ambassador can be… well, anyone.What does the Brand Ambassador do?It has been said that brand ambassadors are useful in providing and increasing the visibility of a brand, boosting market awareness of the brand and, consequently, increasing the company’s sales. The role of the brand ambassador is to strengthen and solidify the relationship between the company’s products or services and the customer.You will find brand ambassadors making their promotional moves and stunts on various channels such as blogs and personal websites, as well as social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, to name a few. Social media has risen to be an effective field for creating buzz for brand s in recent years, and brand ambassadors are fully utilizing these channels to promote their products or services of choice.What can the Brand Ambassador do for your business?Let us delve deeper into the benefits of having brand ambassadors for your company or business.1) The brand ambassador lends a human touch for your brand.Customers will identify with brands, products or services more if they have a face they can readily attach to it. On its own, a brand is nothing but a name or an image. Even the use of professional models to promote the brand does not automatically make the brand more appealing to the target customers.Brand ambassadors, on the other hand, succeed in “humanizing” brands. The market will have an easier time relating to brand ambassadors since they are promoting the products or services without being paid to do so, unlike models, who receive a handsome check for every marketing campaign they work on for the company.2) The brand ambassador adds strength to you r marketing team.With a brand ambassador on your side, you literally have a sales representative AND a marketing team member, and you do not have to shell out cash for his monthly salary.Word of mouth remains to be one of the best forms of advertising, and that is where much of the brand ambassador’s power lies. By providing positive reviews or saying even just one or two good things about a brand or product, they can change public perception of the product or service, and even convince non-customers into converting into buying customers.3) The brand ambassador is a great aide for your company’s social presence.Who says you have to do all the work yourself? Although you may have a solid online marketing team in place, there is nothing wrong with enlisting the help of a brand ambassador in helping improve or increase the social reach of your brand or company.More often than not, brand ambassadors have already established themselves as public figures online, having cultivated soli d online reputations. This means that they already have a large following and an extensive social network. This is why they are also often referred to as “influencers”, because with just a single blog post, status update, or tweet, they can reach a large number of people whom they can influence into checking out the brand, or its products and services.Company websites will also benefit from brand ambassadors. Thanks to their solid online reputations, brand ambassadors will have no trouble increasing traffic to the website of a company. Bloggers, for instance, are effective as brand ambassadors because, by providing a link to the company website, they will be redirecting their readers to the website.But linking is not the only way that bloggers-slash-brand-ambassadors can help. Blogs with a high domain authority are also instrumental in increasing the SEO ranking of the domain of the company. This effect is duplicated with respect to the rankings of the company and the brand in t he search engines.4) The brand ambassador is a handy troubleshooter.Companies have to contend with bad reviews â€" against the company as a whole, or against individual products or services offered by the company â€" especially with the internet becoming a free-for-all. With the help of a brand ambassador, putting out fires is much easier. A brand ambassador has the power to overturn a bad review given by some people.5) The brand ambassador can make your market wider.You can also tap into new markets with the help of a brand ambassador. Remember that brand ambassadors have a wide reach, and most have a wider reach than even the company itself. Imagine an apparel company in Brazil gaining attention from customers in India, for the simple reason that a Hindu blogger liked the designs that she came across while on a trip to Rio de Janeiro.6) The brand ambassador offers something that customers are looking for: honesty.Brand ambassadors promote a product or service because they truly li ke or enjoy it. They endorse a brand because they respect it. Businesses will also definitely find it a great morale booster to have someone promoting them with sincerity. They like you, and you do not even have to pay them to say good things about you! All you have to do is to continue creating high-quality products or providing excellent service!7) The brand ambassador is, in effect, a form of providing customer service.Many customers are apprehensive about trying a new product, or an old product that they have not tried yet. Customers tend to have a lot of questions about the product or the service before they decide to give it a shot. That’s why many seek out bloggers and other influencers, wanting their opinion first before they try it for themselves. The brand ambassador helps in educating the customers about the product or service, and will also pitch in when it comes to answering questions.HOW TO FIND BRAND AMBASSADORSProwling or hunting for ambassadors for your brand is n ot nearly as difficult as you’d think, and that is largely thanks to the wonders of the internet. After all, it is the domain or the playing field of many potential brand ambassadors.Finding brand ambassadors means looking for people or individuals who love the niche that your brand occupies, but have not come across your products or services just yet. Or, even if they are aware of your product or service, they haven’t had any “close encounters” with it yet.Here is a comprehensive guide on how you can find brand ambassadors for your company.Step 1: Identify who your brand ambassador is.Who is the influencer in your particular field or niche? What are the traits or characteristics that clearly make him qualified to represent your brand. Major brands have no trouble tapping on celebrities as their influencers, and they fit the bill quite nicely. They have a multitude of followers in their various social media accounts, and their widespread exposure practically cements them as individuals with a huge amount of influence.For niche brands and smaller companies, however, that is just not practical, not to mention unrealistic. For one thing, they could not afford the atmospheric fees that these celebrities will ask, and they will most definitely demand payment. Another is that celebrities rarely allow their names and faces to be attached to smaller brands. They’d much prefer to stick to established global brands.What should you look for in a brand ambassador?A good brand ambassador must be relevant. They must have a substantial reach to your target audience. An organic food company has no business approaching a potential brand ambassador who blogs about travel even if he has more than 100,000 followers online. The results will be better if they chose a food blogger who writes about food â€" especially healthy foods â€" even if he only has around 50,000 followers.A good brand ambassador must have credibility. As influencers, they should have cultivated a fav orable impression. After all, they will be representing your brand, so you would naturally want one that people trust and believe in.A good brand ambassador must have good connections. They must have wide networks and many loyal followers.A good brand ambassador must be willing to meet you halfway in terms of compensation. Yes, brand ambassadors do it for free. However, you may expect them to ask for some perks once in a while. The two parties must be willing to talk about what they both find reasonable and befitting their relationship.Step 2: Look for your brand ambassador in the right places.Influencers can be pretty much anyone, and you will find them pretty much, well, anywhere. But it is one thing to locate brand ambassadors, it is another thing to find the right brand ambassadors for you.You will find your brand ambassadors in these places.Within your own organization.  Who will know your brand better than your own people? Look to your employees for potential brand ambassadors . They are actually in the perfect position to represent your products since they are already aware of how the process of coming up with the final output came about. Their loyalty as employees is also an additional motivation to prod them into becoming vocal and active in promoting the brand to customers.  Between executives and rank-and-file employees, it has been seen that the latter group has more credibility as brand ambassadors.Among your customers.  Take a closer look at your customer base, and focus on your most loyal ones. The customers are the end-users of the product or service you offer, so they are the best people to talk about it. Among your customers, you will no doubt find several hardcore fans or frequent users of your products. In fact, they love it so much that they will talk about it every chance they get, in any platform. They are the perfect brand ambassadors.Most brand ambassadors today can be found online, primarily because that is their milieu. That is where they have established a presence and gained the following that you hope to attract to your brand.Bloggers have a lot of power, and they know it. With a single blog post, the most influential bloggers can sway a lot of people and even reverse public opinion. That makes them excellent brand ambassadors. Look for blogs that talk about your products, or similar products. You can even search blogs based on trends currently making waves in the industry that your business belongs in. For example, a shoe manufacturer will look for fashion blogs, especially fashion bloggers that highlight footwear in their blogs. On the other hand, a company that sells organic food will turn to food blogs and even fitness-centric blogs.Social networking services are also good places to search for influencers. Examples include Twitter, Facebook, Instagram, Pinterest and LinkedIn, to name a few. Usually, businesses start by watching a follower of their brand. They will take careful note of what that follower s aid about the product or the brand a whole, and observe the reaction of other followers to what they have stated. This requires more than a little research, since there is a need to track their social activities as well as that of those they have a regular interaction with online.Step 3: Give them a taste of your products.Once you have identified and found your potential influencer, you should send them a few products or perform your primary service for their review or consideration. This applies whether they are already loyal consumers or are completely new to your brand.Loyal consumers of your product or services will appreciate the “freebies” once they receive them, further reinforcing your case towards convincing them to become your brand ambassador. In fact, you’d probably have very little trouble getting them on board.In the case of new customers, giving them samples will introduce your brand to them and, if they like what they have been given, you can follow it up until such time that they finally agree to promote your products.Step 4: Generate goodwill and maintain a good relationship with your brand ambassador.If you hope to have an easier time finding brand ambassadors, you should know how to take care of them first. The relationship between a brand and its ambassador has a symbiotic nature. They are doing something for your business, so the business has to return the favor and do something for them, too.While it is strictly not a salary, monetary incentives may be given to brand ambassadors. Frequently, however, businesses give its brand ambassadors the actual product that they are promoting.Taking care of your brand ambassador will ensure that they will stay with you â€" and your brand â€" for a very long time. It will also attract other brand ambassadors, thus giving you more options.As your ambassadors are promoting you, you should also promote them. This can be done by giving them credit, such that they gain a reputation of being an expert about your product or service. If you have upcoming promotions or new products, let them be the first to know. Talk about them and acknowledge them in your own social media platforms so you can also help them gain more following.Having a brand ambassador program is considered to be one of the best marketing strategies that a business can employ. When you find the right ambassador for your brand and you take care of them properly, you will be directly impacting your company’s revenue and profit goals.

Pro Life, Does Not Mean `` Anti Abortion - 951 Words

â€Å"Pro-Life† does not mean â€Å"Anti-Abortion† It is 2016 and with the anniversary of â€Å"Roe v. Wade† past us, the citizens of this free country continue to oppose on the issue of whether abortion should be legal in the United States. Because many people argue that termination of pregnancy is murder, they believe that it is just to penalize those who support pro-choice law, however it is unjust to prevent a woman from making her own decisions when it comes to her body. Most of these arguments are advocated because of philosophical beliefs, and, or those with extremist views. Abortion, like homosexuality is not accepted in many religions; both are often times associated with sin, therefore these conservatives do not agree. Oppositions by extremists are heard of throughout society because of their lack of compassion and education. Both women and men must take into consideration aside from their passionate emotions and morals, that â€Å"Pro-Choice† does not mean â€Å"Anti-Life† There is a concern among many, that it is not the woman’s decision to terminate the life of their unborn child. Fetuses are advocated for because decision making is out of their control. One of the main arguments is that the unborn child will not have the opportunity to live the life it deserves and because of that, women that go through the process of abortion will regret their decision. This is understandable, because it is a difficult option to pursue, not health-wise, but emotionally a devastation for some. AlongShow MoreRelated The Abortion Controversy Essay1423 Words   |  6 Pagescontroversy within the biomedical ethics topic, abortion, has two main proponents. The first is the view against abortion, also known as pro-life. The other view is rooted upon the belief of being pro-choice, or basically for abortions. These two different views are like two mathematical principles, in that although these two views have many differences, they also have larger similarities in the background. For example, when pro-choice activists support abortions due to unwanted pregnancies, the activistsRead MoreWhy the Government must, at times, infringe upon Individual Liberties such as Abortion1298 Words   |  6 Pagesupon Individual Liberties such as Abortion Throughout the history of our country, the State has been called on to place certain restraints on freedoms. These restraints have been instituted by all levels of government during times when action was warranted to provide for the protection of individual or group rights and public safety. These restraints, typically laws, have affected to varying degrees the absolute freedoms of people. Freedom, in this case, means the absence of external legal restraintRead MoreThe Issue Of Abortion And Abortion Essay1567 Words   |  7 Pages The issue of abortion is a controversial one; there are arguments on both sides of the debate. In 1973 the national case of Roe v. Wade, sparked political decisions that created a national right to abortion. Further, Roe v. Wade declared that unborn children are not `persons nor are they entitled to the same constitutional protection as `born children (Baird, Rosenbaum, 2001). However, Roe v. Wade did not end the debate, nor, did it stop both sides for continuing the fight for their individualRead MoreAbortions Should Remain Legal Essay1424 Words   |  6 Pages Abortion has been preformed for over thousands of years. It was first started for the fear among the â€Å"native† Anglo-Saxon women. They believed that the population would be dominated by the children of the incoming immigrants, who had higher birth rates at the time. 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The right of privacy goes to the extent of a woman’s decisions of her pregnancy. In today’s society, it is more said as the woman is control of her body, therefore it is the woman’s choice to do what she pleases with her body. Thus meaning, itRead MoreAbortion: A Woman Has to Right to Choose Essay1648 Words   |  7 Pagesmost controversial situations in the United States is abortion. A couple of decades ago when abortion was illegal, thousands of woman died for attempting to terminate the child’s life themselves or with unprofessional help. On January 22, 1973, in the Roe v. Wade case, Supreme Court legalized abortion in all 50 states. This has saved thousands of woman’s lives and should remain legal. There are different definitions for this issue. â€Å"Abortion is the forcible removal of a developing baby from the

The Controversy Of Racism And Racism - 867 Words

Racism, often used as a trigger word in the media, has come to the forefront of society recently. It is nearly impossible to watch the news without seeing reports of police officers killing unarmed black citizens or hearing a debate about the appropriate choice in regards to allowing refugees into American borders. Though these prejudiced and bigoted ideas have existed since the rise of humanity, many people believe racism to be something found only in the shadowy dregs of modern society. Racial tension is the most strained it has been in decades. With racism regaining the spotlight, people openly express their hateful rhetoric. As a social worker, I would struggle most interacting with communities that spoke and acted openly against other races, such as members of white supremacist populations. Social Work Professionalism Remaining professional while listening to a client speak negatively against another race is difficult. It is important to remain professional, while holding one s composure. For example, in one instance, I had to visit a client’s home recently. Inside of the house was a wall-to-wall confederate flag dà ©cor expressing the individual s opinion. As a professional worker, I was not able to discredit the client’s opinion. I had to be self-aware and remind myself not to cause a power struggle. According to NASW Code of Ethics, service is a core value where social workers are supposed to assist the client in need and to aid the client with the problems he orShow MoreRelatedControversies of Racism1274 Words   |  6 PagesThe subject of racism is a continual controversial issue within everyday society. It’s inevitable. Everywhere you go, you’ll come across some sort of discrimination or racism. It’s like we’re programme d to judge instantly, it’s in our human nature. Religion, age and racial discrimination literally surrounds us and we can’t do much to stop it until we change ourselves, and let’s face it that’s probably not going to happen. So the main questions I normally ask myself are: Why are we prejudiced? IsRead MoreControversy Within Racism And Religion1738 Words   |  7 PagesControversy within Racism and Religion in the 17th Century Many would wonder why racism and religion rapture like a constant glare of ambiguity. Along from the 1700’s to now the 20th century, we ask ourselves why does your race and religion matter still? I would like to think that racism should not even matter based off what is now happening today. Within the essay I will discuss to the reader about three stories that to me had many similarities in comparisons; with controversy, racial segregationRead MoreThe Jim Crow Laws, Mob Mentality, And The Controversy Of Racism1784 Words   |  8 Pagesthe times of the Great Depression. 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Political Dynamics Of Japan And Japan - 1311 Words

Topic #11: Political Dynamics of Japan The party politics of Japan, which is characterized by the dominance of the LDP close to â€Å"One-and-a-half Party System,† has two peculiar aspects. First, none of the parties, including the LDP, is truly mass political movements. Even the LDP, Japan’s largest party, has a membership of one million, slightly more than 1% of the population. Second, all major parties, due to their factional intra-party politics, are unstable and internally disunited. Japan’s â€Å"1.5 Party System† began with the merger between two conservative parties, the Liberal Party and Democratic Party and continued until 1993. Fully understand the dominance of the LDP over the Japanese politics, which sets Japan apart from Western†¦show more content†¦Also, there are extreme left and right wingers who fail to gain a broad support. The bond between zaikai and the LDP politicians has remained strong throughout 60 years of the party history. All of main economic federations such as Keidanren and Nikkeiren that represent zaikai interests regularly present their position papers to LDP PMs and MPs, who reflect zaikai interests in their policy decisions. Also, zaikai leaders directly influence government policies through their participation in deliberation councils, half-public, half-private organizations set up by ministries. In addition, zaikai leaders form personal connections to LDP politicians through having them as their consultants with high payrolls or giving financial supports through koenkai, or association of supporters. A number of factors contributed to the downfall of LDP dominance from 1993 to 1996. The first factor is the side effects from PM Takeo Miki’s intra-party reform in 1977. In order to clean up factions within the party, make the party less dependent on zakai and make party leadership more democratic, Miki introduced primary system. The first primary election held in 1978 showed that primary elections would not reduce the party’s dependence on zaikai but actually increase it, since candidates had to ‘buy off’ voters and pay their registration fee instead. Also, primary elections led to breakdown of party solidary and led to splintering of the LDP. Secondly, demographic shifts also

Applicability of Green Engineering Solutions

Questions: 1.Explain how this data analysis approach will help answer your research question? 2.Discuss how this data analysis approach is appropriate for the type of data you will be collecting and how it will ensure the validity and reliability of your results? 3.Identify strategies you might use to present the results of this type of data analysis? 4.Identify the challenges you foresee in interpreting and making inferences with this approach to data analysis? 5.Commenting on the relationship between data collection, data analysis and interpreting and presenting research findings? Answers: 1. Chosen Approach to Data Analysis The study for evaluating the Applicability of Green Engineering Solutions in Construction Management will be conducted using the qualitative and quantitative technique. Mackey and Gass (2015) have cited that evaluating the data sources are most helpful and essential for identifying the hidden information and underlying facts for analyzing the research study. Bauer (2014) argued that data source is essential for penetrating the Applicability of Green Engineering Solutions in Construction Management. In this study, both the secondary and primary sources of data are extracted for gaining the relevant and meaningful information related to the study. In this study, various journals, books, articles and website reviewed in the literature review chapter has been considered as a source of secondary data. Further, raw data will be collected in form of online survey, and open-ended interview will be used as the source of primary data. In this study, both the approaches of quantitative and qual itative data analysis will be applied for evaluating the research questions and objectives. The open-ended interviews will be conducted for obtaining the narrative and qualitative data. The obtained data will be analyses using grounded theory and content analysis. Conducting the low level content analysis will allow in providing the descriptive information from the analysis. In addition, conducting the higher level of content analysis will help in providing interpretive analysis of the obtained narrative information. Further, the application of the grounded theory will allow the analyst in determining the involvement of the social science and conceptualizing the information obtained from qualitative data. Apart from that, for analyzing the data obtained from the close-ended online survey will be conducted using quantitative data analysis technique. Linear and multiple regression data analysis models will be used for providing the statistical results obtained from the raw data. 2. Data Analysis Approach in Answering Your Research Question In order to answer to the developed research question, the secondary data sources help in widening the concept of green engineering solutions in different construction projects. The secondary data sources provided the theoretical concepts and analysis with the past theories for providing an answer to the research questions. On the other hand, raw data obtained from the primary sources helps in cratering the information in relevance to the developed question. 3. Data Analysis Approach Is Appropriate for The Type of Data and Ensure the Validity and Reliability The application of the grounded theory and content analysis for analysing the qualitative data is useful as it provides summarization, classification of the descriptive data obtained. In addition to that, the use of statistical tool provides visualization and conceptualizing a large amount of raw data obtained through the questionnaire. In order to ensur the validity and reliability of the collected data, the analyst has ensured that no mental and physical pressure were exerted on the respondents for participating in the questionnaire. In addition to that, the response of the participants with the sense of voluntary participation has been considered for data analysis. For ensuring the reliability and validity of the information obtained from the interview session, the analyst has considered the voluntary participation and conducted the interview session in preferable time provided by the managers for an interview. Apart from that, while conducting the literature review, the analyst has used only the peered reviewed journals dated within the last five years for ensuring validity and reliability. Strategies Used to Present the Results of This Type of Data Analysis Charts and Histograms with statistical results will be sued for presenting the data analysis of the quantitative data while descriptive methods will be used for presenting the qualitative data. 4. Challenges in Interpreting and Making Inferences with This Approach to Data Analysis During the interpretation of the data, various challenges may occur that could impact the analysis of the study. The significant challenge was analyzing the qualitative data obtained from the interview session. The respondents during the interview session can be biased towards their organization that may impact the analysis results. 5. Relationship Between Data Collection, Data Analysis and Interpreting and Presenting Research Findings The data collection process, analysis, interpretation and presentation of the results are inter-related with each other. The data collected from the different sources determines the analysis techniques and tools that will be used for interpretation. The data analysis helps in bringing the summarization and results obtained from the data collection. Furthermore, the procedure for data interpretation is dependent on the data analysis. The presentation of the data analysis helps the reader in gaining a detailed view of the tests and analysis in a detailed yet easy manner. Therefore, the data collection to the presentation of data is related for answering the r4esech questioning in the study. Bibliography Bauer, G.R., 2014. Incorporating intersectionality theory into population health research methodology: Challenges and the potential to advance health equity.Social Science Medicine,110, pp.10-17. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific research.Waikato Journal of Education,12(1).

An Overview of the PerformaMembers of the Brass Family essays

An Overview of the PerformaMembers of the Brass Family essays 1. A Brief History of the Brass Family pg. 2-7 2. The Harmonic Series, Ranges, and Intonation pg. 7-12 3. The Breathing Process pg. 13-14 8. Transpositions and Clefs pg. 23-24 10. Mutes Brass instruments have been in use for over three thousand years, however the greatest achievements in design have occurred in the past three hundred years (Colwell and Goolsby 347). Originally, brasses were of varied shape and composition (bone, assorted metals, wood, etc.), and sounded only the natural harmonics of the tube (375). Chromatic notes were only available in the extreme upper harmonics of the instrument (Yates, History). This type of instrument is seen in the military bugle, a single tube-shaped trumpet with no valves or keys (Villanueva 1). As the complexity of music increased through the Medieval and Renaissance periods of music, composers and performers began to look for ways to increase the availability of pitches for the brasses (Ericson, Why). Three breakthroughs in brass design in this period were: the addition of crooks, or extra loops of tubing added to the instrument; adding keys to the tubing (like a woodwind); and the slide (Yates, History). Crooks added to the instrument extra length that altered the harmonic series of the instrument (higher or lower in overall pitch), which in turn allowed the performer to play in extended keys (Ibid.). The crooks were in use throughout the 19th century, but have been replaced by valves (Ibid.). The keyed bugle, invented in 1760 by Kolbel of St. Petersburg, was a hybrid of woodwind and brasswind technology (Colwell and Goolsby 376). The keys were placed along the length of the bugle and when opened they changed the tones of the instrument (Villanueva 7). Haydn and Hu mmel both composed concertos for the keyed bugle (Ibid.). The slide mechanism was developed for the slide trumpet...

Plato and Aristotles Belief About Happiness †Philosophy Essay

Plato and Aristotles Belief About Happiness – Philosophy Essay Free Online Research Papers Plato and Aristotles Belief About Happiness Philosophy Essay Happiness is a desirable state for man, a state which for the philosophies of Plato and Aristotle, can be achieved through possessing good things. Plato states that â€Å"a lover of good things has a desire †¦ that they become his own. That’s what makes people happy, isn’t it possessing good things (Five Dialogues, 50).† Acquisition of gold and silver, or honors and offices in the city may seem to lead to happiness, but Plato does not consider them good if they are not gained â€Å"by justice or moderation or piety or some other part of virtue (Five Dialogues, 68). In this regard, Plato and Aristotle are in agreement as to what form of good most directly leads to happiness, virtue. Aristotle suggests that â€Å"We always pursue honor, pleasure, wisdom, and all the virtues, both for their own sakes and for the sake of happiness, since we think we shall attain happiness by means of them. (Philosophy of Aristotle, 321) And here as with Plato we are in pursuit of that which makes us happy, we must attempt to make the good our own. The search for the good is necessitated by the fact that we are born without it. â€Å"It is quite plain that none of the moral virtues is produced in us by nature †¦ They come to be because we are fitted by nature to receive them; but we perfect them by training or habit (Philosophy of Aristotle, 334).† We can become morally virtuous then, and thereby happy, through the habituation of moral practices. It is in the question of how one becomes morally sound that the philosophies of Aristotle and Plato diverge. Whereas Aristotle gives us a training routine for attaining what we do not have, Plato abstracts the concept of virtue to an eternal form that can be achieved through love. â€Å"A man or anyone else who has a desire desires what is not at hand and not present, what he does not have, and what he is not, and that of which he is in need; for such are the objects of desire and love (Symposium, 43). The man who lacks virtue desires to have it, and through love can com e to know virtue in its true form. But before we analyze the distinct methods that these philosophers proscribe for the attainment of virtue, it is critical that we understand how they define virtue itself. The split in a method for achieving moral virtue is predicated on the very different definitions given it by Plato and Aristotle, definitions which are erected on the foundation laid by Socrates. Socrates believed that virtue was a concept unknown to man, yet widely regarded by men as easily defined. He methodically sought out those who claimed expertise on the subject of virtue and showed them to be deficient. And while Socrates was able to prove others incomplete in their knowledge, he also lacked a definition of virtue himself. But he claimed to be wiser â€Å"to this small extent, that I do not think I know what I do not know (Five Dialogues, 26).† In knowing that he did not know, Socrates enables the concept of virtue to be reevaluated. His philosophy becomes the precondition for the work of Plato and Aristotle, in that a definition of virtue would not be required if an acceptable one already existed. Plato is the first to put forth a new definition, using our understan ding of geometry as a reference point. Research Papers on Plato and Aristotle's Belief About Happiness - Philosophy EssayComparison: Letter from Birmingham and CritoHonest Iagos Truth through DeceptionRelationship between Media Coverage and Social andBringing Democracy to AfricaQuebec and CanadaOpen Architechture a white paperEffects of Television Violence on ChildrenResearch Process Part OneThe Project Managment Office SystemThe Effects of Illegal Immigration

California Alcoholic Beverage Control Research Paper

California Alcoholic Beverage Control - Research Paper Example The fact limits the restaurant for both drink in the restaurant and take away drinks. Application of the liquor license is at the department that deals with alcohol and beverage control in Bay area (Califonia Department of Alcoholic Beverage Control, 2014). During this period of application, the following has to be met by the applicant. Apply and get the sales and tax permit. The permit is obtained at the sales and tax division in California ( Sate of California, 2014). The registration can be done online on their website. The applicant then registers with Board of Equalization online on their website (Califonia Department of Alcoholic Beverage Control, 2014). The next step is to obtain the Federal basic permit at the alcohol and tax bureau. The timeline to obtain the license varies depending on the number of the applicant and an average of 45 to 60 working days. In the restaurant business, have a premise and ensure the all the application requirements are met. Possible technicality includes the zoning by the local government might hinder the choice of the

The Legalization of Marijuana and Its effects in the Economy Research Paper

The Legalization of Marijuana and Its effects in the Economy - Research Paper Example On the other hand, the costs in terms of increase in crime rates, health and mortality rates due to increased addiction to Marijuana and other drugs, loss of quality of life and social and psychological affliction are immense. The paper concludes with the understanding that legalization should only be limited to medicinal purposes and not completely just as a total remedy for providing the US economy a boost. Marijuana has a long legal history in the United States and has always been in the centre of controversies for a long time. The debate related to marijuana stems from the lawful use of marijuana for medicinal purposes or as a recreation drug. During the early 1900s, marijuana became a prohibited drug in many states of America (Deitch, 2003). According to Deitch, after the formation of the Uniform State Narcotic Drug Regulation, marijuana was put under prohibition in all the states of the United States of America. After the 1970s, there was a wide uproar to remove the prohibition on Marijuana and legalize the sale of medical marijuana. This attempt led to a widespread debate among the different factions about the legalization of marijuana. Legalization of Marijuana was a subject of additional controversy after it was argued that with if drug is made legal; the economy of a state could flourish because of the excise duty that would be imposed on it. This sparkled further debate with re gard to marijuana as it is very difficult to understand whether the benefits of legalizing marijuana would be higher than the negative effects that this legalisation may bring about. Hence, the legalization of marijuana has become a very controversial topic in the United States of America. This has resulted in two different schools of thought, the pro marijuana legalization group and the anti marijuana legalization group. The group that favours the legalization of marijuana include the Physician’s Association for AIDS care and the National Cancer Foundation as it comes in very useful to help the terminally ill patients. The Drug Enforcement Agency and the police force are against the legalization for marijuana for they strongly believe that there would be an increase in the crime rate, once this drug is legalized. 1.2 Problem Statement Will legalizing Marijuana in the United States will benefit the economy and society? 1.3 Objectives of the Study The aim of this study is to u nderstand the impact of legalization of marijuana from an economic perspective. In light of the controversial and debatable process of legalization, it is necessary to understand the different pros and cons of each side of argument. This study would explore all different aspects that

Integrated Marketing Communication (IMC) Plan at Restaurant

Integrated Marketing Communication (IMC) Plan at Restaurant INTEGRATED MARKETING COMMUNICATION (IMC) PLAN Integrated Marketing Communication first germinated in 1980 when many companies came to realize the need for a strategic integration of their promotional tools, instead of keeping them in separate silos. Integrated Marketing Communication is a common-sense approach of looking at communication tool- not as isolated elements that communicate different things to a consumer but as inter-related parts that are jointly go to solving communications problems. IMC includes the various tools like, advertising, personal selling, sales promotion, direct marketing, events, internet etc. IMPOTANCE OF INTEGRATED MARKETING COMMUNICATION (IMC): It helps the firm or company to cope up with the changes occurs in the market. It helps to improves internal and external communication. It helps to know the customer demands that what type of product is needs to be devoted in what area? It helps company to achieve its objective, vision and mission. It increases the productivity of the organization because management is more focused through it on its competitors. It helps to build teamwork, commitment, esprit de corps and share-of-mind. Encourages consideration of new marketing tactics and media. Abstract on Restaurant Industry The financial rewards and the personal satisfaction associated with having ones own business can be considerable. When the business is one with a high level of social interaction, such as a restaurant, there are personal rewards that move beyond the financial satisfaction that may result. The paper explains that a successful restaurant becomes a part of the community that it serves and can become a focal point of that community. This makes the restaurant business very different from other types of businesses and adds to the personal satisfaction that the owner receives. The paper shows, however, that restaurants also have traditionally low operating margins and are one of the riskier businesses that can be developed. Now for my term paper on the topic Restaurant, I had taken a hypothetical example of company named Reliance. It is assumed that Reliance, One of the biggest conglomerate is entering into the restaurant business in a big way (initially into India). So here is the marketing plan that how the company plans to establish itself into the restaurant industry. For initiating the idea into practical shape, The company had broadly had formulated its stretegy on the basis of time horizon i.e short and long tem. A brief of that is highlighted below: Short Term In the initial phase the company plans to enter in to this business with with opening of the restaurants in 4 metros cities of India i.e Delhi, Ahmadabad, Mumbai and Chennai. Long Term In its long term objective the company plans to come up with a public issue to facilitate finance to establish its restaurants into various important cities and region of India and along with can expand into the foreign countries. Company profile: Reliance The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is Indias largest private sector enterprise, with businesses in the energy and materials value chain. Groups annual revenues are in excess of US$ 28 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production to be fully integrated along the materials and energy value chain. The Groups activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail and special economic zones. Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products. Every product before its launching has to make an IMC plan. The IMC planning process begin with a review of the marketing plan. A marketing plan is a written document that details the marketing objectives, strategies and tactics for an organization, product or brand, and guides the marketing efforts. THE IMC PLAN for Reliance Restaurant Situational Analysis: All marketing plan begins with a situational analysis, an assessment of the internal and external environmental factors are to be analyzed which affects the product, brand or organization. There are different points which come under it on the basis of which we will analysis our situation in the market. SWOT ANALYSIS STRENGTH: Brand image:-The main strength of that we can rely upon is the brand awareness of Reliance. No one in the market need to be introduced about the credibility and reliability of this company. It will become easy and boost our new diversified restaurant business. Strategy:-At the initial stage, the company plans to establish their restaurants in four metro cities of India and slowly will penetrate in to other regions and even in the foreign countries too. Customer Service: The company is very particular about the services to be offered to their customers as it is indispensible requirement for restaurant business to grow. WEAKNESS: Dynamic nature of customer: One of the important weakness for the resturant is the prediction of the nature,taste and prefrences of the customer is very difficult. Demographic changes: The another weakness is the demographic factor. The tradition changes and so as the prfrences for the food as we move from place to place OPPORTUNITIES: Potential: There is still huge untapped market in this business and really provide a potential to grow your business. THREATS Competitor: There are lots of excellent players already positioned themselves successfully like Barista, Mc Donalds, KFC. Etc., These will pose a tough competition for Reliance to enter into this business. The Competitive Situation: The restaurant industry is not an easy business to enter into because there are lots of excellent players already positioned themselves successfully but reliance as an excellent brand can really add up its value in this business. The various competitors in this business are highlighted below: Mc Donalds Burger King KFC Pizza Hut Coffee Cafà © Day (CCD) Barista The Promotion Situation: As the company already enjoys an excellent brand name, So this will prosper the marketing initiatives taken to promote its restaurant business. The company will be planning to promote heavily through through television, newspapers, magazines etc. Marketing Objectives: The main objectives of Reliance Restaurants are: To make the companys presence in the Restaurant industry. To look for diversification. To provide excellent facility to the customers and promotes companys goodwill. Customer satisfaction by providing food as per their region and tradition. Excellent service facility. Marketing Strategy: The company will initially be looking to open up their restaurants in the metro cities and then will look to diversify into other cities which is something as per the long term strategy. The marketing communication plan originates from the marketing plan and an integral part of the latter. The IMC objectives are laid down so as to fulfill marketing goals. In the IMC plan we select the right communication tools, integrate them, plans accompanying media and messages, and also allocates the communication budget to various tools. Following are the steps involved in the IMC planning process to be undertaken for Reliance Restaurant: Situational analysis: Like the marketing plan, in this we will also analyses the promotional situation. Following are the some common areas of analysis: Past promotional situation: There are already various competitors in existence in the restaurant industry ( mentioned above). So can analyze the various type of strategies followed by them to position themselves. This will basically involve analyzing the competitors strategy. Product situation: Barista, Coffee cafà © Day, KFC, Mc Donalds etc. are well established players in the restaurant industry and are implementing good strategies to phase out cut throat competition. If we take an example of KFC in India that how they changed their strategy in India to include vegetarian food in their menu as they earlier just served non-vegetarian food. Audience situation: Although there are many companies in this sector but still there is huge untapped market as the statistics depicts that most of the income being spent by the people on India is on food only. Competitive situation: As disclosed above about the extent of competition and had mentioned the various potential players in this industry. So had to analyze it fully. Determine the communication objective: Target Audience General high class people Business Class People Marketing Objectives Make the companys presence felt in the restaurant sector. Attract the business class people Media Strategy The main idea behind all of the integrated marketing communications and media strategy will be to deliver the message to the customers. Although the company has tremendous brand value but still it needs some efforts to make people aware about reliance entering into restaurant industry. Media Objective Use sponsorships as well as highly visual print and television advertisement To build a great image of the product this has a good brand image. Timing 12 month campaign commencing December 10th, 2010 Continually recycling and adapting to evaluation results over the next 1 years To change its strategy between the particular time periods so that customers get new things and new changes, the main purpose is also not to bore the person with same services. Advertising and communication tools Print ads in magazines Print is one of the oldest and the most highly regarded media of advertising and also a very challenging one. Executing a creative idea in the medium calls for various skills- creative writing, visualization, designing etc. The main idea behind the print ad is to attract the customer and provide them best knowledge. TV Advertisements While to plan a TV Advertisement, we should clear somethings which are very important for it: Brand itself The restaurants will be associated by the companys brand name i.e Reliance Restaurants. Big Idea The big idea can be initiated by associating a famous celebrity like Shahrukh Khan to promote our restaurants. Strategy Providing excellent support network to attract the customers like by initiating the online method of providing services and also providing thebest catering services to the customers. Tagline The tagline adopted for the resultants is Big Meal Time Newspaper advertising The advertisement can be initiated in the newspaper as it results in wide and effective coverage. Billboards The billboards is regarded as the modern source of advertisement in which the electric boards are displayed on the road side. So it looks to be an innovative idea to display the billboards in the cities where the resurants are established. Events: The advertisement can be done through events. It is regarded as most innovative and a creative kind of advertisement which generally produces results and promotes mass awareness. Direct marketing tools It is strongly recommended that nature fresh must an effective web presence in this interactive world .To promote the entire site, an online marketing program must be launched. A comprehensive, highly targeted group of destination web sites must be chosen for the program. The web site should be registered with yahoo search portal. And a number of tactical elements will help drive online awareness and inquiries into the program including: Online webinars Online newsletters Search engine registration Web site links Content marketing and licensing Opt-in email Specialized promotions and partnerships Evaluation of the Planned IMC Evaluation of an IMC plan is not easy because often communications effects are difficult to measure. At times they may not even have a direct impact on sales or profitability; effects may be delayed, etc. Therefore it is important to set the objective or standards for measuring performance in specific, measurable terms to make the evaluation possible. After doing all these now its time to evaluate the performance, the performance is satisfactory as we had imagined because its quit difficult to enter into the resturant market and establish yourself as there are already huge potential marketers in existence like Mc Donalds, KFC, and Barista etc., but still we had developed a very good strategy of firstly establish ourselves into the metro cities and accordingly will penetrate into other cities and then globally. Manager has to measure the actual performance either through consumer surveys or sales figure. Monitoring of the revenues generated on weekly basis. A general market research can be undertaken to generate the public views. Manager got to know these outcomes by comparing actual performance with set standards of new product. These steps also helped out to take further decision or plans. References www.relianceadagroup.com Book: Shah Kruti and DSouza Alan,Advertising Promotions an IMC Perspective, published by Tata Mcgraw Hil.

Interpersonal Communication in an Intercultural Setting :: essays papers

Interpersonal Communication in an Intercultural Setting Cultural growth in the twenty-first century has heightened the emphasis on interpersonal communication in an intercultural setting. As our world grows, expands and becomes increasingly more interconnected by various technological advances, the need for effective interpersonal communication among differing cultures has become quite clear. Due to the advancement of technology in today's world, a world in which some businesspeople are involved in transactions with other businesspeople in faraway countries, the call for knowledge of intercultural communication within this setting has become a reality. Interpersonal communication is a form of communication that involves a small number of people who can interact exclusively with one another and who therefore have the ability to both adapt their messages specifically for those others and to obtain immediate interpretations from them (Lustig et al, 1993). Although interpersonal communication is usually thought of as being perf! ormed in small, centralized groups, a need to broaden these groups and bring about a general feeling of cultural awareness has become apparent. To a certain degree, all communication could be called interpersonal, as it occurs between two or more people. However, it is useful and practical to restrict the definition to distinguish those relationships that involve a relatively small group of people, such as couples, families, friends, workgroups, and even classroom groups from those involving much larger numbers of people, as would occur in public rallies or among massive television audiences. Unlike other forms of communication, interpersonal communication involves person-to-person interactions. Additionally, the perception that a social bond has developed between the interactants, however tenuous and temporary it may seem, is also much more likely. Intercultural communication is a symbolic, interpretive, transactional, contextual processing tool with which people from different cultures create shared meanings (Berko et al, 1998). When we speak to someone with whom we share little or no cultural bond, it is referred to as intercultural communication. Our need to communicate across culture can be very beneficial personally and professionally. Within an intercultural setting, nonverbal and verbal communication are both prevalent in emphasizing the differences in cultures. The way we act and the things we say determine whether or not we belong in a certain culture. Nonverbal communication systems provide information about the meaning associated with the use of space, time, touch and gestures. They help to define the boundaries between the members and nonmembers of a culture (Koester at al, 1993). In order to fully enjoy and benefit from interpersonal communication in an intercultural setting, one must first gain a fu! ll, comprehensive knowledge of the determining factors of culture.

Television Essay

Television has Made our Lifes Better Nowadays, television is our main source of news and current events around the world. It is indefinably the most popular media in society today. By watching TV,we are kept updated of the various events and dealings occurring around the world. It provides us with broadcasts of the news and weather stations and many more,therefore helping us not to be dropped back from the world of information. People need to be aware of whats going on around them and to keep on top of current affairs,and television allows us to do so.Without it we would be an outsider in society and totally cut off from the happenings in our local area as well as the political world(Palmer,2010). Not only this, but it helps us increase our feeling of humanity towards other people and provides us with crucial knowledge and information. This essay however will discuss both the positive and negatives roles television has in our lives today. Each positive aspect will contrast with a neg ative showing the different opinions.The essay will convey how television makes us more intelligent,assists us to lose weight,acts as a catalyst in the family home,provides us with knowledge how to do certain things and also how it is a great form of entertainment. On the otherhand we will see the downfalls television brings to society such as is it dumbing down our society? Is it making us gain wait rather than lose it? Are we abandoning are families to watch our favourite programmes or Is it just a waste of time?. These topics will all be seen throughout.Many people will agree that watching television makes people more intelligent for instance people that watch educational television such as documentaries,discovery channels,national geographic,science and history channels are very benefited, as it may encourage people who take an interest in them to make a career out of it. Educational TV does not only benefit adults but children aswel. Children can watch shows such as â€Å"Sesa me Street†,†Dora the Explorer†,â€Å"Indiego go†,â€Å"Bear in the Big Blue House† and many more which entertain them and educate them at the same time.Several programs and movies reguire a lot intelligence to follow and understand,these shows are very beneficial as they get our brains working and encourage us to look at things in different ways. In other programs we obtain information which we may not have known before. From watching TV we can learn something new everyday. However, in contrast to television being a great advantage to our intelligence levels, it is also argued that television is merely dumbing down our society. We need only watch some of Americas reality TV shows and we can see why its effecting our youth. A study conducted in 2005 and published in the Archives of Adolescent and Pediatric Medicine showed that kids who had their own television set scored lower on mathematics tests†Numerous other tests have supported this informat ion to make it almost clinically proven. Its very important to encourage our youth of today to read and get involved in other various arts which will help them with their academic studies. (Leong M. D. ,2008) Television is also very helpful in the form of excercising. When using exercise equipment such as an exercise bike or treadmill for example,we all know it can get very boring.This is where the TV comes in to play as it takes our mind-set from the running or power walking perhaps to that of the happenings on the television screen. We understand that reading is difficult because of the movement and therefore is less appealing. When we listen to the radio or our ipods, we are entertained but still our mind is not fully occupied as we have nothing to look at, this being the reason why the majority of gyms have televisions rather than radios. (Jennifer Wagner,2009) Another way in which television makes exercising a lot easier,are the exercise and workout videos which are available t o buy.This way you don’t have to spend as much money on gym membership fees or a personal trainer for that matter,you can just do it at home. (Palmer,2010. )On the otherhand,people may also argue the opposite to this point. As stated by Kristie Leong, she claims by sitting in front of the tv set actually makes you make on the pounds rather than lose it,†burning a paltry 68 calories per hour. Not exactly a formula for good health and fitness†. She also argues that the majority of people whilst watching television consume many high calorie foods,making matters even worse.Television is also a great way of representing togetherness. Its a simple reason for family to spend time together. Setting aside some hours specifically for family viewing encourages conversation,interaction and a certain sense of togetherness. Television brings many different conversation topics both in to a family home and work. It helps people who may have little in common, to talk and therefore acts as a good catalyst for family interaction(Keanney,2010). From time to time, something which occurred on TV can lead to discussions of something that happened in our own daily lifes hich is a great conversation starter. (Wagner,2009) Furthermore, this is not everyones frame of mind as many people believe that family life and interaction is negleacted beacause of television. It’s often the case that a family could sit in the one room for hours on end without actually speaking to each other. Sitting there like zombies totally engaged in whats happening on the TV and not even acknowledging each other. Not only that but many people,children in particular eat their dinners in front of the television screen.This means that conversation of a family around the dinner table is totally gone and if our youth do it,it doesn’t leave much hope for the future. (Banks,2008) Television has various benefits and another one being the useful way in which it tells you how to do certai n things. Whether it’s a cooking receipe you need,or how to arrange flowers in our gardens right as far as how to build a shed. There seems to be a channel to suit everyone. We can become very skilful in our everyday lifes by watching certain programs. Television is here to teach us and improve our ideas.Another point,â€Å"with cable channels such as HGTV and the Food Network, you can actually learn how to do almost anything to or for your home†. (Wagner,2009). Television helps us to broaden our knowledge of everyday life,teaching us right from wrong,and also the correct manner in which to act. It enhances our spiritual lifes in many ways. With the variety of language teaching programs we are provided with nowadays we are given the chance to learn any of the world’s most popular languages. For children in particular TV can be very enriching in their academic life.The History channel can expose children to people,places and cultures they would not have encounter ed otherwise. It engages them, and teaches them different ways of life all over the world. This can be very helpful for a childs development,introducing concepts which are both complex and intellectually stimulating. It encourages the child to be more aware of their surroundings, leading them to be more engaged and involved in classes that deal with those specific topics. (Keanney,2010). Dissimilarity,people argue that television is merely a waste of time.As Kristie mentions if people only knew the amount of time the waste watching television they would be shocked horribly. They could in fact make a list of more productive activites to do, for example spend time with family and friends,play a sport,take up a hobby or even test yourself by learning a new language. People discover there is a lot more to life than watching the latest happenings on the reality TV programmes. (Leong M. D. ,2008) Television is most definitely our greatest form of entertainment to date.With all the various types of programmes there is something to suit each individual. Comedy programmes for instance are a great source of entertainment,as they make us laugh and enjoy ourselves. As the saying goes â€Å"laughter is the best medicine. It has been discovered to lower blood pressure,increase circulation and so on†. With other programmes such as cartoons,discovery channels,movies,sports,weather and many more you will never be bored. The television can be seen as our companion when we are home alone with nothing to do. Without it we would be lost.For those who adore nature and like to watch scenery abroad but cannot afford to travel with recent circumstances,the television is a great source to just sit back,switch on a travel station and enjoy the beautiful nature and scenary of the world. (Mehta,2008). In contrast however, there are certain aspects to television which should not be broadcasted. A lot of television material is not properly monitored making it easier for inappropriate content to be shown on TV,for example violence or inappropriate sex scenes which should not be viewed by the public eye.Not only could this damage society but also our youth of today who need to be protected from such behaviour. (Kulkarni,2009) In conclusion,we can see how the positive aspects of television outweigh the negative. A lot more good comes from TV rather than bad but nevertheless,we are still aware of the negative. What it has done, is made peoples lifes change for the better providing people with more entertaining,exciting and in fact more educated lifes. It brings people together and is something all individuals can share and relate to.Its no doubt a great resource which has turned the world upside down for the better,opening a whole new outlook on life. Reference List: Palmer,B. Break Studios Contributing Writer(2010) â€Å"Benefits of Television†,(Made Manual Instructions for Life (www. mademan. com/mm/10-benefits-television. html) Leong,Kristie M. D,featured contributer in health and wellness(2008) â€Å"The Disadvantage of Television Viewing†,( http://voices. yahoo. com/the-disadvantages-television-viewing-) Wagner, J. (2009) â€Å"Top Ten Benefits of Watching Television† www. connectwithyourteens. net) Keanney,I (2010) â€Å"Advantages for Children to watch TV† (LIVESTRONG. com) Banks,A (2008) â€Å"Advantages and Disadvantages of Television† (http://www. fictionpress. com/s/2482693/1/advantages-and-disadvantages-of-television) Mehta,N (2008) â€Å"Advantages of Watching Television† (http://voices. yahoo. com/advantages-watching-television) Kulkarni,A(2009) â€Å"Advantages and Disadvantages of Television† (http://www. infobarrel. com/Advantages_and_Disadvantages_of_Television)

PRIVATISATION OF DEFENCE INDUSTRIAL BASE IN INDIA - Free Essay Example

Sample details Pages: 6 Words: 1860 Downloads: 2 Date added: 2017/06/26 Category Industry Essay Type Narrative essay Did you like this example? Our endeavour must be to meet the twin imperatives of technological relevance and cost effective delivery. Given the expansion of our private sector, both in technical and financial terms, we are at the threshold of a future in which the private sector contributes to the national cause of high technology defence. There is need for a new institutional framework to involve the private sector, to ensure continuous dialogue as well as to provide incentives for risk taking. Don’t waste time! Our writers will create an original "PRIVATISATION OF DEFENCE INDUSTRIAL BASE IN INDIA" essay for you Create order We should encourage substantial investment in production capabilities and also in defence related RDs.  [1] Manmohan Singh, PM of India Introduction 50. The history of involvement of private industry in defence production in India goes back to 1991  [2]  which was followed by government initiatives in 1998 to establish close interaction of MoD and services with the Confederation of Indian Industries (CII). The constitution of Group of Ministers  [3]   committee tasked to examine the Kargil debacle, the policy reforms implemented by the government since 2001  [4]  and the constitution of Kelkar committee in 2004  [5]  , were primarily aimed at overhauling the acquisition process and promoting indigenous development to achieve 70% defence requirements from indigenous sources by 2010. The major fall out of these was the Defence Procurement Procedures, DPP 2002, DPP 2004, DPP 2006 and DPP 2008  [6]  . 51. The dramatic differences between technologies used in commercial and military systems in the past have narrowed down with the changing pace of the scientific innovation in the commercial sector especially in the fields of nano-technology, robotics, computer simulation, and stealth technology. As a result, military organizations in developed countries have turned to commercial sector for dual-use technologies and new breakthrough scientific discoveries especially with the decline in the defence spending in post Cold-War era for reasons economic as well as political. Emerging Private Sector 52. In the last two decades, the Private Sector has expanded immensely  [7]  with the DPSUs outsourcing more than 30% and OFs outsourcing 80%. The private sector can produce much more efficiently in a much less time frame and hence their role in Indian defence industry cannot be underestimated despite their constraints. Various private sector companies have ventured into the defence sector and have been issued license by the government. These companies have already taken up production of defence equipment by entering into joint venture (JV) with many foreign companies. Some of these are  [8]  :- Mahindra Mahindra Ltd, New Delhi. Larsen Toubro Ltd, Mumbai. Max Aerospace Aviation Ltd, Mumbai. HBL Power Systems Ltd, Hyderabad. Ramoss India, New Delhi. Tata Motors Ltd, Mumbai. Alpha Phazotron Radar Equipment Systems Pvt Ltd, Bangalore 53. EADSs helicopter subsidiary Eurocopter is associated with HAL since 1962, manufacturing more than 600 Alouette 3 and Lama (known as Cheetah and Chetak locally) helicopters. EADS has plans to set up pilot training facilities in India for the civil and military segments and plans to invest ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬7-8 billion ($9.5-11 billion) over the next 10 years. 54. In Nov 2009, Mahindra Group created Mahindra Defence Systems in India  [9]  which is a JV with BAE Systems. Mahindra Group has simultaneously acquired majority stakes in two Australian defence companies, Aerostaff Australia and Gippsland Aeronautics, signalling its entry into the defence and aerospace business. Tata has entered into JV with AgustaWestland to assemble the AW119 in India. 55. Honeywell Aerospace  [10]  , which provides integrated avionics, engines, systems and service products for the aerospace industry, is one example. The US Company has a design and development centre in India that it hopes to expand in the coming years. Airbus has set up the Airbus Engineering Centre India in Bangalore wher e local engineers help develop capabilities in modelling and simulation, covering areas such as flight management systems and aerodynamics, to help in the design and production of aircraft such as the A380 and the A350. It is also working with Indian IT firms such as CADES, HCL, Infosys, Quest and Satyam to offer support across various aircraft programmes. 56. India has an inherent edge over several other nations because of higher skills and lower costs of production. This makes India an ideal contender for joint ventures. HAL has entered into joint ventures with many overseas aviation system companies to undertake design and development of new systems in India. Some of these are the BaeHAL, HAL Edgewood, HELBIT etc. Many other software and hardware giants involved in the aviation hardware and software development especially in the embedded and real time system domain have also established their facilities in Bangalore. Some of these are GE Intelligent Systems, Honeywell, etc. 57. Given their rapid growth over the last decade, it is perhaps no surprise that Indian software companies such as HCL, Infosys, Infotech, Tata Consultancy Services and Wipro have been active in the aerospace industry for several years. Increasingly, they are benefiting from the engineering services outsourcing programmes. This will help India evolve from IT and low-end business process outsourcing work to high-end design services. Overseas companies view the Indian companies as long-term partners and not as mere suppliers/vendors  [11]  . Initiatives 58. The initiatives undertaken by government towards promoting involvement of private sector industries towards high end defence requirements are:- Opening up of defence sector (in 2001) for 100% participation by Indian private sector and upto 26% FDI. Provision of the offset clause in DPP for any procurement from a foreign vendor beyond 300 crores. Introduction of a procurement clause Buy and Make (Indian).This clause is expected to create a positive impact on the private sector industry and could encourage formation of joint ventures or alliances for co-production with Indian companies. Issue of RFP to Indian private sector and the companies having a greater say in negotiations, in obtaining technology from foreign Original Equipment Manufacturers (OEM) as well as in co-production. Sharing of information on long term perspective plan with the Indian industry and the involvement of the domestic industry in acquisition planning. Funding RD cost to the extent of 80 per cent by the Government. Non starters 59. Inspite of the various measures taken, there has been no remarkable change in the current state of indigenisation. Only a few of Indias top private sector companies are involved in certain small value defence contracts. It needs to be realised that the goal of self reliance would remain a pipe dream if it is to be achieved by just banking on public sector alone. 60. The involvement of private sector is mandatory to harness the best technology available and reduce imports. Considering the measures taken over the last two decades, India presently is far from achieving the indigenous figure of 70%. Equipment worth $50 billion has been bought from foreign suppliers in the last decade with the expenditure likely to touch $100 billion in the coming decade. The reasons to these are:- A number of defence-industry seminars, conferences and exhibitions have been held in the recent years but old mindsets, complex procurement procedures and clout wielded by the public sector have bee n acting as major deterrents to any meaningful participation of the private sector. Inspite of policy reforms of 2001, at the Defence-Expo 2010 the foreign defence majors were still lined up to display their wares. Hence, the efficacy of the initiatives of 26% FDI needs to be given a relook. While we trust foreign suppliers (essentially because there are few alternatives) governed as they are by their respective national laws that have in-built sanction mechanisms to restrict supplies in various situations, we have not extended the same trust quotient to Indian Industry. As on date the private sector is at a distinct disadvantage as against OFs and DPSUs. The OFs and DPSUs have a non-competitive edge, because of its close proximity to the MoD. In all deals under TOT, default agency that receives the benefit is always a DPSU, even if a private sector company is better placed in terms of know-how to absorb the technology and the available infrastructure. The private sec tor is also inhibited by technical limitations primarily due to its late entry into the defence industry and needs to institutionalise joint ventures with established foreign defence majors. However, the FDI cap of 26% is an impediment. Way Ahead 61. The role of the Department of Defence Production thus needs to be drastically retooled to evaluate Indias requirements not in a public sector context but a larger India paradigm. Essentially the initiatives needed are:- De-licensing. The licensing system needs to be given a relook or done away with for manufacturing of defence equipment by private companies except for very critical products. Foreign Direct Investment. FDI limits should be enhanced to 49% for all defence production with sensitive content and in non-sensitive areas raised to 76 or even 100 per cent. This would obviate the need for government to defray 80 per cent of the RD costs. Private Equity Participation Government must seriously consider private equity participation in the defence-related public sector to unlock their potential and maximise returns on sovereign investment over the decades Developmental Partners. During development phase suitable industrial entities needs to be identified to parti cipate in the activity as developmental partners. Limited Series Production (LSP). After joint development, the industry partners needs to be co-opted for execution of LSP that can meet the service requirement. Bulk Production Bulk of production needs to be outsourced to private players in a phased manner over several years. This could ease the problem of available OFs and DPSUs while at the same time utilise the resources available in these public establishments. Spin-offs The spin-offs from the defence technology need to be exploited in the commercial domain by effecting required repackaging/modification. Marketing. Scope also exists for industry to seek potential market for these products in India/Abroad with due approvals. Also the collaboration of private companies needs to be exploited for marketing of the products. Tax benefits. The government needs to provide a level playing field to private industry in terms of excise and custom exemptions for imports of cert ain components to be utilised in defence equipment. Promoting Interactions. DRDO has been actively promoting private industries participation in its entire gamut of activities by regularly interacting with the interested players as well as with organizations such as CII, FICCI, ASOCHAM. DRDO has organized several DRDO-Industry meets to appraise industry veterans about opportunities awaiting them in Defence RD. This would defineitely help in exploiting the available expertise in industry. Sponsored Research. Government needs to look into orient the fresh brains in the IITs, NITs and other educational institutions in India towards RD of the projects in hand as well as perspective projects. This can be taken up through Sponsored Research as well as industrial consultancy. Public Private Partnership. There is a need to promote public private partnership as the public sector has excellent infrastructure, manufacturing facilities and a highly experienced task force. It will be a waste of national resources if these assets are duplicated by the private sector. The private sector, on the other hand, can bring in latest technology, managerial practices, marketing skills and financial management. Therefore, a well-blended fusion of both will result in synergising of their strengths through economies of scale and prove mutually beneficial. Joint Ventures. The Brahmos project, which is the governmental level collaboration between the GOI (Bharat) and Russia (Moscow), is one good example of implementing organisational level change. The same needs to be followed up in other projects in pipeline. NOTES AND REFERENCES