Guide To Finding Brand Ambassadors

Guide To Finding Brand Ambassadors There is this misconception that a “brand ambassador” is a model or an endorser. After all, you see them endorsing the products and services of the company. You see them in various media promotions for the product or service.In that regard, we will agree that brand ambassadors are, in effect, models or endorsers. However, compared to models or endorsers, brand ambassadors have a weightier responsibility towards the company they are representing or promoting and to the audience that they are endorsing the company’s products and services too.Unfortunately, not a lot of people have a clear idea about what brand ambassadors are and what they do. Why are brand ambassadors important? What can they do for businesses? How are they chosen by businesses? Will they have a positive and, most importantly, lasting impact on the goals of the business?These are only a few of the questions we will try to answer, and we will also give you some tips on how to find brand ambassadors for your busin ess. © Shutterstock.com | Matteo ChinellatoIn particular, we will walk through the sections 1) meet the brand ambassador and 2) how to find brand ambassadors.MEET THE BRAND AMBASSADORYou will notice that even already established and highly successful businesses make use of brand ambassadors. What, exactly, do you know about them?Who is the Brand Ambassador?A brand ambassador is basically a person who represents or promotes a company, endorsing its products and services as well as acting as an embodiment of the company’s corporate identity through his or her words and actions.There are no fixed categorizations of brand ambassadors. They may be employed by the organization, or they may even be working as freelancers. It is also possible that they are volunteers, not getting monetary compensations for promoting the products and services of the business. More often than not, their efforts are borne out of genuine appreciation for the company or the brand. In many cases, the only form of co mpensation they get are freebies or bonus gifts from the company.And there are no fixed qualifications, either. They could be students, housewives, office workers or professionals. As long as they belong in the same industry, they can be brand ambassadors.This means that the brand ambassador can be… well, anyone.What does the Brand Ambassador do?It has been said that brand ambassadors are useful in providing and increasing the visibility of a brand, boosting market awareness of the brand and, consequently, increasing the company’s sales. The role of the brand ambassador is to strengthen and solidify the relationship between the company’s products or services and the customer.You will find brand ambassadors making their promotional moves and stunts on various channels such as blogs and personal websites, as well as social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, to name a few. Social media has risen to be an effective field for creating buzz for brand s in recent years, and brand ambassadors are fully utilizing these channels to promote their products or services of choice.What can the Brand Ambassador do for your business?Let us delve deeper into the benefits of having brand ambassadors for your company or business.1) The brand ambassador lends a human touch for your brand.Customers will identify with brands, products or services more if they have a face they can readily attach to it. On its own, a brand is nothing but a name or an image. Even the use of professional models to promote the brand does not automatically make the brand more appealing to the target customers.Brand ambassadors, on the other hand, succeed in “humanizing” brands. The market will have an easier time relating to brand ambassadors since they are promoting the products or services without being paid to do so, unlike models, who receive a handsome check for every marketing campaign they work on for the company.2) The brand ambassador adds strength to you r marketing team.With a brand ambassador on your side, you literally have a sales representative AND a marketing team member, and you do not have to shell out cash for his monthly salary.Word of mouth remains to be one of the best forms of advertising, and that is where much of the brand ambassador’s power lies. By providing positive reviews or saying even just one or two good things about a brand or product, they can change public perception of the product or service, and even convince non-customers into converting into buying customers.3) The brand ambassador is a great aide for your company’s social presence.Who says you have to do all the work yourself? Although you may have a solid online marketing team in place, there is nothing wrong with enlisting the help of a brand ambassador in helping improve or increase the social reach of your brand or company.More often than not, brand ambassadors have already established themselves as public figures online, having cultivated soli d online reputations. This means that they already have a large following and an extensive social network. This is why they are also often referred to as “influencers”, because with just a single blog post, status update, or tweet, they can reach a large number of people whom they can influence into checking out the brand, or its products and services.Company websites will also benefit from brand ambassadors. Thanks to their solid online reputations, brand ambassadors will have no trouble increasing traffic to the website of a company. Bloggers, for instance, are effective as brand ambassadors because, by providing a link to the company website, they will be redirecting their readers to the website.But linking is not the only way that bloggers-slash-brand-ambassadors can help. Blogs with a high domain authority are also instrumental in increasing the SEO ranking of the domain of the company. This effect is duplicated with respect to the rankings of the company and the brand in t he search engines.4) The brand ambassador is a handy troubleshooter.Companies have to contend with bad reviews â€" against the company as a whole, or against individual products or services offered by the company â€" especially with the internet becoming a free-for-all. With the help of a brand ambassador, putting out fires is much easier. A brand ambassador has the power to overturn a bad review given by some people.5) The brand ambassador can make your market wider.You can also tap into new markets with the help of a brand ambassador. Remember that brand ambassadors have a wide reach, and most have a wider reach than even the company itself. Imagine an apparel company in Brazil gaining attention from customers in India, for the simple reason that a Hindu blogger liked the designs that she came across while on a trip to Rio de Janeiro.6) The brand ambassador offers something that customers are looking for: honesty.Brand ambassadors promote a product or service because they truly li ke or enjoy it. They endorse a brand because they respect it. Businesses will also definitely find it a great morale booster to have someone promoting them with sincerity. They like you, and you do not even have to pay them to say good things about you! All you have to do is to continue creating high-quality products or providing excellent service!7) The brand ambassador is, in effect, a form of providing customer service.Many customers are apprehensive about trying a new product, or an old product that they have not tried yet. Customers tend to have a lot of questions about the product or the service before they decide to give it a shot. That’s why many seek out bloggers and other influencers, wanting their opinion first before they try it for themselves. The brand ambassador helps in educating the customers about the product or service, and will also pitch in when it comes to answering questions.HOW TO FIND BRAND AMBASSADORSProwling or hunting for ambassadors for your brand is n ot nearly as difficult as you’d think, and that is largely thanks to the wonders of the internet. After all, it is the domain or the playing field of many potential brand ambassadors.Finding brand ambassadors means looking for people or individuals who love the niche that your brand occupies, but have not come across your products or services just yet. Or, even if they are aware of your product or service, they haven’t had any “close encounters” with it yet.Here is a comprehensive guide on how you can find brand ambassadors for your company.Step 1: Identify who your brand ambassador is.Who is the influencer in your particular field or niche? What are the traits or characteristics that clearly make him qualified to represent your brand. Major brands have no trouble tapping on celebrities as their influencers, and they fit the bill quite nicely. They have a multitude of followers in their various social media accounts, and their widespread exposure practically cements them as individuals with a huge amount of influence.For niche brands and smaller companies, however, that is just not practical, not to mention unrealistic. For one thing, they could not afford the atmospheric fees that these celebrities will ask, and they will most definitely demand payment. Another is that celebrities rarely allow their names and faces to be attached to smaller brands. They’d much prefer to stick to established global brands.What should you look for in a brand ambassador?A good brand ambassador must be relevant. They must have a substantial reach to your target audience. An organic food company has no business approaching a potential brand ambassador who blogs about travel even if he has more than 100,000 followers online. The results will be better if they chose a food blogger who writes about food â€" especially healthy foods â€" even if he only has around 50,000 followers.A good brand ambassador must have credibility. As influencers, they should have cultivated a fav orable impression. After all, they will be representing your brand, so you would naturally want one that people trust and believe in.A good brand ambassador must have good connections. They must have wide networks and many loyal followers.A good brand ambassador must be willing to meet you halfway in terms of compensation. Yes, brand ambassadors do it for free. However, you may expect them to ask for some perks once in a while. The two parties must be willing to talk about what they both find reasonable and befitting their relationship.Step 2: Look for your brand ambassador in the right places.Influencers can be pretty much anyone, and you will find them pretty much, well, anywhere. But it is one thing to locate brand ambassadors, it is another thing to find the right brand ambassadors for you.You will find your brand ambassadors in these places.Within your own organization.  Who will know your brand better than your own people? Look to your employees for potential brand ambassadors . They are actually in the perfect position to represent your products since they are already aware of how the process of coming up with the final output came about. Their loyalty as employees is also an additional motivation to prod them into becoming vocal and active in promoting the brand to customers.  Between executives and rank-and-file employees, it has been seen that the latter group has more credibility as brand ambassadors.Among your customers.  Take a closer look at your customer base, and focus on your most loyal ones. The customers are the end-users of the product or service you offer, so they are the best people to talk about it. Among your customers, you will no doubt find several hardcore fans or frequent users of your products. In fact, they love it so much that they will talk about it every chance they get, in any platform. They are the perfect brand ambassadors.Most brand ambassadors today can be found online, primarily because that is their milieu. That is where they have established a presence and gained the following that you hope to attract to your brand.Bloggers have a lot of power, and they know it. With a single blog post, the most influential bloggers can sway a lot of people and even reverse public opinion. That makes them excellent brand ambassadors. Look for blogs that talk about your products, or similar products. You can even search blogs based on trends currently making waves in the industry that your business belongs in. For example, a shoe manufacturer will look for fashion blogs, especially fashion bloggers that highlight footwear in their blogs. On the other hand, a company that sells organic food will turn to food blogs and even fitness-centric blogs.Social networking services are also good places to search for influencers. Examples include Twitter, Facebook, Instagram, Pinterest and LinkedIn, to name a few. Usually, businesses start by watching a follower of their brand. They will take careful note of what that follower s aid about the product or the brand a whole, and observe the reaction of other followers to what they have stated. This requires more than a little research, since there is a need to track their social activities as well as that of those they have a regular interaction with online.Step 3: Give them a taste of your products.Once you have identified and found your potential influencer, you should send them a few products or perform your primary service for their review or consideration. This applies whether they are already loyal consumers or are completely new to your brand.Loyal consumers of your product or services will appreciate the “freebies” once they receive them, further reinforcing your case towards convincing them to become your brand ambassador. In fact, you’d probably have very little trouble getting them on board.In the case of new customers, giving them samples will introduce your brand to them and, if they like what they have been given, you can follow it up until such time that they finally agree to promote your products.Step 4: Generate goodwill and maintain a good relationship with your brand ambassador.If you hope to have an easier time finding brand ambassadors, you should know how to take care of them first. The relationship between a brand and its ambassador has a symbiotic nature. They are doing something for your business, so the business has to return the favor and do something for them, too.While it is strictly not a salary, monetary incentives may be given to brand ambassadors. Frequently, however, businesses give its brand ambassadors the actual product that they are promoting.Taking care of your brand ambassador will ensure that they will stay with you â€" and your brand â€" for a very long time. It will also attract other brand ambassadors, thus giving you more options.As your ambassadors are promoting you, you should also promote them. This can be done by giving them credit, such that they gain a reputation of being an expert about your product or service. If you have upcoming promotions or new products, let them be the first to know. Talk about them and acknowledge them in your own social media platforms so you can also help them gain more following.Having a brand ambassador program is considered to be one of the best marketing strategies that a business can employ. When you find the right ambassador for your brand and you take care of them properly, you will be directly impacting your company’s revenue and profit goals.

Pro Life, Does Not Mean `` Anti Abortion - 951 Words

â€Å"Pro-Life† does not mean â€Å"Anti-Abortion† It is 2016 and with the anniversary of â€Å"Roe v. Wade† past us, the citizens of this free country continue to oppose on the issue of whether abortion should be legal in the United States. Because many people argue that termination of pregnancy is murder, they believe that it is just to penalize those who support pro-choice law, however it is unjust to prevent a woman from making her own decisions when it comes to her body. Most of these arguments are advocated because of philosophical beliefs, and, or those with extremist views. Abortion, like homosexuality is not accepted in many religions; both are often times associated with sin, therefore these conservatives do not agree. Oppositions by extremists are heard of throughout society because of their lack of compassion and education. Both women and men must take into consideration aside from their passionate emotions and morals, that â€Å"Pro-Choice† does not mean â€Å"Anti-Life† There is a concern among many, that it is not the woman’s decision to terminate the life of their unborn child. Fetuses are advocated for because decision making is out of their control. One of the main arguments is that the unborn child will not have the opportunity to live the life it deserves and because of that, women that go through the process of abortion will regret their decision. This is understandable, because it is a difficult option to pursue, not health-wise, but emotionally a devastation for some. AlongShow MoreRelated The Abortion Controversy Essay1423 Words   |  6 Pagescontroversy within the biomedical ethics topic, abortion, has two main proponents. The first is the view against abortion, also known as pro-life. The other view is rooted upon the belief of being pro-choice, or basically for abortions. 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To this very day abortion has become a very sensitive issue worldwide. Known as a moral and ethical issue, abortion is an issue society should come to terms with. Abortion became legal on January 22, 1973 since women have the right to freedom and the choice to live their life as they please. Many years ago abortion was illegal and lots of women died because theyRead MoreEssay on Abortion: Women Should have a Choice1304 Words   |  6 Pages The issue of abortion is a controversial one; there are arguments on both sides of the debate. In 1973 the national case of Roe v. Wade, sparked political decisions that created a national right to abortion. Further, Roe v. Wade declared that unborn children are not `persons nor are they entitled to the same constitutional protection as `born children (Baird, Rosenbaum, 2001). However, Roe v. Wade did not end the debate, nor, did it stop both sides for continuing the fight for their individualRead MoreSocial Perspectives On Abortion And Abortion1291 Words   |  6 PagesSocial Perspectives on Abortion Angelica Haro California State University Fullerton Sociology 308, Fall 2015 Social Perspectives on Abortion Introduction The abortion question raises a number of issues that form the core of the abortion debate. Opponents and supporters of abortions have been battling over this particular problem for decades and still cannot come to an agreement. Being one of the most common and most controversial medical procedures, abortion tends to affect peopleRead MoreAbortion Is A Fundamental Right For Women962 Words   |  4 PagesAbortion is a fundamental right for women which is guaranteed by the Constitution. This right came from the court case Roe vs. Wade in 1972. The court case favored abortion which remains in the law today. It guarantees the right to privacy of certain areas. The right of privacy goes to the extent of a woman’s decisions of her pregnancy. In today’s society, it is more said as the woman is control of her body, therefore it is the woman’s choice to do what she pleases with her body. Thus meaning, itRead MoreAbortion: A Woman Has to Right to Choose Essay1648 Words   |  7 Pagesmost controversial situations in the United States is abortion. A couple of decades ago when abortion was illegal, thousands of woman died for attempting to terminate the child’s life themselves or with unprofessional help. On January 22, 1973, in the Roe v. Wade case, Supreme Court legalized abortion in all 50 states. This has saved thousands of woman’s lives and should remain legal. There are different definitions for this issue. â€Å"Abortion is the forcible removal of a developing baby from the

The Controversy Of Racism And Racism - 867 Words

Racism, often used as a trigger word in the media, has come to the forefront of society recently. It is nearly impossible to watch the news without seeing reports of police officers killing unarmed black citizens or hearing a debate about the appropriate choice in regards to allowing refugees into American borders. Though these prejudiced and bigoted ideas have existed since the rise of humanity, many people believe racism to be something found only in the shadowy dregs of modern society. Racial tension is the most strained it has been in decades. With racism regaining the spotlight, people openly express their hateful rhetoric. As a social worker, I would struggle most interacting with communities that spoke and acted openly against other races, such as members of white supremacist populations. Social Work Professionalism Remaining professional while listening to a client speak negatively against another race is difficult. It is important to remain professional, while holding one s composure. For example, in one instance, I had to visit a client’s home recently. Inside of the house was a wall-to-wall confederate flag dà ©cor expressing the individual s opinion. As a professional worker, I was not able to discredit the client’s opinion. I had to be self-aware and remind myself not to cause a power struggle. According to NASW Code of Ethics, service is a core value where social workers are supposed to assist the client in need and to aid the client with the problems he orShow MoreRelatedControversies of Racism1274 Words   |  6 PagesThe subject of racism is a continual controversial issue within everyday society. It’s inevitable. Everywhere you go, you’ll come across some sort of discrimination or racism. It’s like we’re programme d to judge instantly, it’s in our human nature. Religion, age and racial discrimination literally surrounds us and we can’t do much to stop it until we change ourselves, and let’s face it that’s probably not going to happen. So the main questions I normally ask myself are: Why are we prejudiced? IsRead MoreControversy Within Racism And Religion1738 Words   |  7 PagesControversy within Racism and Religion in the 17th Century Many would wonder why racism and religion rapture like a constant glare of ambiguity. Along from the 1700’s to now the 20th century, we ask ourselves why does your race and religion matter still? I would like to think that racism should not even matter based off what is now happening today. Within the essay I will discuss to the reader about three stories that to me had many similarities in comparisons; with controversy, racial segregationRead MoreThe Jim Crow Laws, Mob Mentality, And The Controversy Of Racism1784 Words   |  8 Pagesthe times of the Great Depression. 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Political Dynamics Of Japan And Japan - 1311 Words

Topic #11: Political Dynamics of Japan The party politics of Japan, which is characterized by the dominance of the LDP close to â€Å"One-and-a-half Party System,† has two peculiar aspects. First, none of the parties, including the LDP, is truly mass political movements. Even the LDP, Japan’s largest party, has a membership of one million, slightly more than 1% of the population. Second, all major parties, due to their factional intra-party politics, are unstable and internally disunited. Japan’s â€Å"1.5 Party System† began with the merger between two conservative parties, the Liberal Party and Democratic Party and continued until 1993. Fully understand the dominance of the LDP over the Japanese politics, which sets Japan apart from Western†¦show more content†¦Also, there are extreme left and right wingers who fail to gain a broad support. The bond between zaikai and the LDP politicians has remained strong throughout 60 years of the party history. All of main economic federations such as Keidanren and Nikkeiren that represent zaikai interests regularly present their position papers to LDP PMs and MPs, who reflect zaikai interests in their policy decisions. Also, zaikai leaders directly influence government policies through their participation in deliberation councils, half-public, half-private organizations set up by ministries. In addition, zaikai leaders form personal connections to LDP politicians through having them as their consultants with high payrolls or giving financial supports through koenkai, or association of supporters. A number of factors contributed to the downfall of LDP dominance from 1993 to 1996. The first factor is the side effects from PM Takeo Miki’s intra-party reform in 1977. In order to clean up factions within the party, make the party less dependent on zakai and make party leadership more democratic, Miki introduced primary system. The first primary election held in 1978 showed that primary elections would not reduce the party’s dependence on zaikai but actually increase it, since candidates had to ‘buy off’ voters and pay their registration fee instead. Also, primary elections led to breakdown of party solidary and led to splintering of the LDP. Secondly, demographic shifts also

Applicability of Green Engineering Solutions

Questions: 1.Explain how this data analysis approach will help answer your research question? 2.Discuss how this data analysis approach is appropriate for the type of data you will be collecting and how it will ensure the validity and reliability of your results? 3.Identify strategies you might use to present the results of this type of data analysis? 4.Identify the challenges you foresee in interpreting and making inferences with this approach to data analysis? 5.Commenting on the relationship between data collection, data analysis and interpreting and presenting research findings? Answers: 1. Chosen Approach to Data Analysis The study for evaluating the Applicability of Green Engineering Solutions in Construction Management will be conducted using the qualitative and quantitative technique. Mackey and Gass (2015) have cited that evaluating the data sources are most helpful and essential for identifying the hidden information and underlying facts for analyzing the research study. Bauer (2014) argued that data source is essential for penetrating the Applicability of Green Engineering Solutions in Construction Management. In this study, both the secondary and primary sources of data are extracted for gaining the relevant and meaningful information related to the study. In this study, various journals, books, articles and website reviewed in the literature review chapter has been considered as a source of secondary data. Further, raw data will be collected in form of online survey, and open-ended interview will be used as the source of primary data. In this study, both the approaches of quantitative and qual itative data analysis will be applied for evaluating the research questions and objectives. The open-ended interviews will be conducted for obtaining the narrative and qualitative data. The obtained data will be analyses using grounded theory and content analysis. Conducting the low level content analysis will allow in providing the descriptive information from the analysis. In addition, conducting the higher level of content analysis will help in providing interpretive analysis of the obtained narrative information. Further, the application of the grounded theory will allow the analyst in determining the involvement of the social science and conceptualizing the information obtained from qualitative data. Apart from that, for analyzing the data obtained from the close-ended online survey will be conducted using quantitative data analysis technique. Linear and multiple regression data analysis models will be used for providing the statistical results obtained from the raw data. 2. Data Analysis Approach in Answering Your Research Question In order to answer to the developed research question, the secondary data sources help in widening the concept of green engineering solutions in different construction projects. The secondary data sources provided the theoretical concepts and analysis with the past theories for providing an answer to the research questions. On the other hand, raw data obtained from the primary sources helps in cratering the information in relevance to the developed question. 3. Data Analysis Approach Is Appropriate for The Type of Data and Ensure the Validity and Reliability The application of the grounded theory and content analysis for analysing the qualitative data is useful as it provides summarization, classification of the descriptive data obtained. In addition to that, the use of statistical tool provides visualization and conceptualizing a large amount of raw data obtained through the questionnaire. In order to ensur the validity and reliability of the collected data, the analyst has ensured that no mental and physical pressure were exerted on the respondents for participating in the questionnaire. In addition to that, the response of the participants with the sense of voluntary participation has been considered for data analysis. For ensuring the reliability and validity of the information obtained from the interview session, the analyst has considered the voluntary participation and conducted the interview session in preferable time provided by the managers for an interview. Apart from that, while conducting the literature review, the analyst has used only the peered reviewed journals dated within the last five years for ensuring validity and reliability. Strategies Used to Present the Results of This Type of Data Analysis Charts and Histograms with statistical results will be sued for presenting the data analysis of the quantitative data while descriptive methods will be used for presenting the qualitative data. 4. Challenges in Interpreting and Making Inferences with This Approach to Data Analysis During the interpretation of the data, various challenges may occur that could impact the analysis of the study. The significant challenge was analyzing the qualitative data obtained from the interview session. The respondents during the interview session can be biased towards their organization that may impact the analysis results. 5. Relationship Between Data Collection, Data Analysis and Interpreting and Presenting Research Findings The data collection process, analysis, interpretation and presentation of the results are inter-related with each other. The data collected from the different sources determines the analysis techniques and tools that will be used for interpretation. The data analysis helps in bringing the summarization and results obtained from the data collection. Furthermore, the procedure for data interpretation is dependent on the data analysis. The presentation of the data analysis helps the reader in gaining a detailed view of the tests and analysis in a detailed yet easy manner. Therefore, the data collection to the presentation of data is related for answering the r4esech questioning in the study. Bibliography Bauer, G.R., 2014. Incorporating intersectionality theory into population health research methodology: Challenges and the potential to advance health equity.Social Science Medicine,110, pp.10-17. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific research.Waikato Journal of Education,12(1).

An Overview of the PerformaMembers of the Brass Family essays

An Overview of the PerformaMembers of the Brass Family essays 1. A Brief History of the Brass Family pg. 2-7 2. The Harmonic Series, Ranges, and Intonation pg. 7-12 3. The Breathing Process pg. 13-14 8. Transpositions and Clefs pg. 23-24 10. Mutes Brass instruments have been in use for over three thousand years, however the greatest achievements in design have occurred in the past three hundred years (Colwell and Goolsby 347). Originally, brasses were of varied shape and composition (bone, assorted metals, wood, etc.), and sounded only the natural harmonics of the tube (375). Chromatic notes were only available in the extreme upper harmonics of the instrument (Yates, History). This type of instrument is seen in the military bugle, a single tube-shaped trumpet with no valves or keys (Villanueva 1). As the complexity of music increased through the Medieval and Renaissance periods of music, composers and performers began to look for ways to increase the availability of pitches for the brasses (Ericson, Why). Three breakthroughs in brass design in this period were: the addition of crooks, or extra loops of tubing added to the instrument; adding keys to the tubing (like a woodwind); and the slide (Yates, History). Crooks added to the instrument extra length that altered the harmonic series of the instrument (higher or lower in overall pitch), which in turn allowed the performer to play in extended keys (Ibid.). The crooks were in use throughout the 19th century, but have been replaced by valves (Ibid.). The keyed bugle, invented in 1760 by Kolbel of St. Petersburg, was a hybrid of woodwind and brasswind technology (Colwell and Goolsby 376). The keys were placed along the length of the bugle and when opened they changed the tones of the instrument (Villanueva 7). Haydn and Hu mmel both composed concertos for the keyed bugle (Ibid.). The slide mechanism was developed for the slide trumpet...

Plato and Aristotles Belief About Happiness †Philosophy Essay

Plato and Aristotles Belief About Happiness – Philosophy Essay Free Online Research Papers Plato and Aristotles Belief About Happiness Philosophy Essay Happiness is a desirable state for man, a state which for the philosophies of Plato and Aristotle, can be achieved through possessing good things. Plato states that â€Å"a lover of good things has a desire †¦ that they become his own. That’s what makes people happy, isn’t it possessing good things (Five Dialogues, 50).† Acquisition of gold and silver, or honors and offices in the city may seem to lead to happiness, but Plato does not consider them good if they are not gained â€Å"by justice or moderation or piety or some other part of virtue (Five Dialogues, 68). In this regard, Plato and Aristotle are in agreement as to what form of good most directly leads to happiness, virtue. Aristotle suggests that â€Å"We always pursue honor, pleasure, wisdom, and all the virtues, both for their own sakes and for the sake of happiness, since we think we shall attain happiness by means of them. (Philosophy of Aristotle, 321) And here as with Plato we are in pursuit of that which makes us happy, we must attempt to make the good our own. The search for the good is necessitated by the fact that we are born without it. â€Å"It is quite plain that none of the moral virtues is produced in us by nature †¦ They come to be because we are fitted by nature to receive them; but we perfect them by training or habit (Philosophy of Aristotle, 334).† We can become morally virtuous then, and thereby happy, through the habituation of moral practices. It is in the question of how one becomes morally sound that the philosophies of Aristotle and Plato diverge. Whereas Aristotle gives us a training routine for attaining what we do not have, Plato abstracts the concept of virtue to an eternal form that can be achieved through love. â€Å"A man or anyone else who has a desire desires what is not at hand and not present, what he does not have, and what he is not, and that of which he is in need; for such are the objects of desire and love (Symposium, 43). The man who lacks virtue desires to have it, and through love can com e to know virtue in its true form. But before we analyze the distinct methods that these philosophers proscribe for the attainment of virtue, it is critical that we understand how they define virtue itself. The split in a method for achieving moral virtue is predicated on the very different definitions given it by Plato and Aristotle, definitions which are erected on the foundation laid by Socrates. Socrates believed that virtue was a concept unknown to man, yet widely regarded by men as easily defined. He methodically sought out those who claimed expertise on the subject of virtue and showed them to be deficient. And while Socrates was able to prove others incomplete in their knowledge, he also lacked a definition of virtue himself. But he claimed to be wiser â€Å"to this small extent, that I do not think I know what I do not know (Five Dialogues, 26).† In knowing that he did not know, Socrates enables the concept of virtue to be reevaluated. His philosophy becomes the precondition for the work of Plato and Aristotle, in that a definition of virtue would not be required if an acceptable one already existed. Plato is the first to put forth a new definition, using our understan ding of geometry as a reference point. Research Papers on Plato and Aristotle's Belief About Happiness - Philosophy EssayComparison: Letter from Birmingham and CritoHonest Iagos Truth through DeceptionRelationship between Media Coverage and Social andBringing Democracy to AfricaQuebec and CanadaOpen Architechture a white paperEffects of Television Violence on ChildrenResearch Process Part OneThe Project Managment Office SystemThe Effects of Illegal Immigration